Value for Academic Thought Leaders

If you have an active interest in teaching, research, experiments, and training across a range of disciplines such as consumer behavior, data science, organizational psychology, design thinking, marketing, strategy, innovation, sales, service, contact centers, quality management, and operations. This is the group for you.

Access to relevant ideas, data, and organizational participation in research, and collaboration on putting ideas into practice.

We equip you to initiate and lead experiments and research initiatives driving innovation in XM and the emotional side of value creation, supported by ongoing connection with their peers, key journal editors, leading practitioners, and their customers. In addition, the XM Collaboratory will help academics to discover, motivate and support students and emerging research talent in their networks.

We beat alternatives by uniting business and academia to accelerate XM research and turn ideas into practice through experiments, education, and practical training.

Unlike any existing University research center, technology vendors, associations, consulting firms, or internal business teams through a more holistic approach focused on advancing knowledge for the benefit of the XM community.