Value for Business Leaders

For CXO/CMO/CRO/CDO sponsors of XM and their VPs/directors across strategy, innovation, marketing, sales, customer success, analytics, IT, operations, culture, and L&D. Build a rigorous understanding of how customers engage to drive loyalty and retention, new customer acquisition, and revenue expansion with existing customers.

Work with peers and academic thought leaders on real XM challenges. Share benchmarks and data, test new approaches, and apply AI where it adds leverage. You’ll move faster on pilots, sharpen your methods, and gain a reliable circle of support and validation.

Help shape the research agenda instead of waiting for it. We design studies on emotional value drivers and scalable improvement, then translate what works into practical playbooks enabled by AI

Connect across industries and academia in a candid, sales-free environment. The result is quicker signal, stronger benchmarking, and trusted relationships that compound learning and impact.

We use technology vendors, associations, consulting firms, and internal business teams through a more holistic approach focused on advancing knowledge for the benefit of the XM community.