Experiments

Enable data-driven experimentation across use cases for marketing, product, commerce, and service.

  • •Turning personas into actionable segments for customer acquisition and retention

    •Personalized experiences to get beyond the functional benefits of products and services

    •Next best content to evoke desired customer behaviors and emotions that drive outcomes

    •Generative AI to optimize content variety and fit with personas as part of journey orchestration

  • •Quarterly virtual co-innovation workshops for members to shape experiment design (included in membership fee)

    −Thematic half-day workshops (e.g., use of AI to generate content, target personas, and optimize journey orchestration)

    −Featured case examples as inspiration

    −Break-out groups to discuss where to focus for actionable insights and to generate ideas for experiment design

    •Opportunity to capture scale economies for the design and launch of experiments (costs of executing experiments in addition to membership fee)

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