Research

Better understand the ways experience and brand go together to evoke emotions.

  • •Identify which deep metaphors customers use to unconsciously filter memory across a range of product and service categories

    •Cluster emotions against these metaphors

    •Demonstrate that brands with tighter alignment to a focused set of emotions have better business outcomes

    •Explore how culture and company behaviors (employee and digital) impact emotion, experience, brand, and business outcomes

  • •Quarterly virtual showcases with academic thought  leaders to share insights and align on research priorities for the Experience Collaboratory

    •Research projects that members can participate in included in their membership, with a portion of the respondents focused on their customers

    •Opportunity for members to collaborate on other research topics (e.g., sparked from bi-annual meetings), where research costs are in addition to membership fees

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